You don’t gain a competitive advantage when you discount your products or services.
If you’re looking for a competitive advantage, you need to become a PROBLEM FINDER first.. Problem finders uncover problems prospects never thought they had until they talked to you and offer solutions that provide results.
This is how you gain a competitive advantage as a salesperson in a crowded market. Why? Because through this, prospects begin thinking results-based instead of price-based.
Listen to the end of this short episode as I share a great question to ask when a prospect is constantly thinking about the cost of your product.
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