The rise of 7th Level and the story behind why Mary Beth joined the team as Chief Operating Officer
In Q4 of 2017, I was responsible for tens of millions in in top-line revenue and needed a sales training solution that could help my sales teams, across the globe, better align with today’s information-age buyers. Understanding that current sales methodologies were outdated and simply not driving the close ratios and results that I knew we could achieve, I began a search for a fresh and relevant take on the old sales skills and methodologies that were less and less effective with each passing year. I needed something that was affordable, sustainable and flexible enough to allow for hitting targets while training the sales team. I didn't want to lose sales performance while training because training isn't something you did, it's something you do.
What I found was the same sales philosophies and processes we have used for decades, packaged to look like something new. I didn’t find a sales training solution that had figured out how to drive sustainability of skill set improvement. I didn’t want to invest in sales training, get a lift for a quarter or two and then have the lift dissipate over time to the point where I have no return on my investment. I thought sustainability was a basic request and one that could almost go unmentioned, what I found was that while most training companies understand sustainability, they did not have a plan to address it outside of hiring them to come back in for some additional classroom style training. Re-investing in the same learning continues to deteriorate any potential ROI and certainly does not address the impact on productivity associated with pulling the sales team into a room for more training.